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DC Brands International, Inc. (HRDN) [hlAlert]

DC Brands International, Inc. is a provider of the Dickens Energy Cider energy drink. The Company markets the Dickens Energy Cider through a network of distributors throughout the United States. DC Brands International, Inc. incorporates an additional ingredient in its drink known as Horny Goat
Weed. The Company is also in the process of releasing its bag-in-the-box and alcoholic versions of the product. In September 2006, the Company announced that it has developed a product specifically targeted towards the National Association for Stock Car Auto Racing (NASCAR) fan base in the United States. DC Brands International, Inc. has 14 distribution kits reaching its buyers at major retailers on its NASCAR-themed product, Turn Left. The Company's targeted mass retailers include Sam's Club, Costco, BJ's, Wal-Mart, Target, Speedway, RaceTrac, K-Mart, Publix, Kroger, Safeway, Home Depot and Lowe's.
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DC Brands International, Inc.   ()
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