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Enter Symbol:
Rating: JCP
Buy $12.50

J.c. Penney Company, Inc. Holding Company (NYSE: JCP) rated to Buy with price target $12.50 by B. Riley & Co

Monday,  Aug 17, 2015  8:25 AM ET by Betsy O'Brien Harrison

B. Riley & Co rated J.c.
Penney Company, Inc. Holding Company (NYSE: JCP) to Buy with price target $12.50.

J.C. Penney Company, Inc. is a major retailer operating in the U.S., Puerto Rico, Mexico and Chile. The company also has majority interest in a Brazilian department store chain. The major portion of the company's business consists of providing merchandise and services to consumers through department stores that include catalog departments. The company markets predominantly family apparel, jewelry, shoes, accessories, and home furnishings. The company also has several direct marketing subsidiaries, the principal of which is J.C. Penney Life Insurance Company.

B. Riley's distinguished equity and high yield research is the mainstay of the firm, contributing unparalleled value to our institutional and private clients. Our success is based on our history of uncovering value before anyone else.



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