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Rating: PRO
Mkt Perform

PROS HOLDINGS INC (NYSE: PRO) downgraded to Mkt Perform by JMP Securities

Friday,  Aug 7, 2015  4:25 PM ET by Kristen Bailey

JMP Securities downgraded PROS HOLDINGS INC (NYSE: PRO) to Mkt
Perform. JMP Securities rated PROS HOLDINGS INC (NYSE: PRO) to Mkt Outperform on 01/15/2013, when the price was $18.72.

PROS Holdings Inc. is a provider of pricing and margin optimization software, an emerging category of enterprise applications designed to allow companies to improve financial performance. The Company?s software products help customers gain insight into their pricing strategies, identify detrimental pricing practices, optimize their pricing decision-making and improve their business processes and financial performance. Its software products incorporate pricing science, which includes operations research, forecasting and statistics. Its science-based software products analyze, execute and optimize pricing strategies using data elements determined using pricing science, including the pocket price, pocket margin, customer willingness-to-pay, customer cost-to-serve, win-loss ratios, market price, stretch price and other relevant information, as well as data from traditional enterprise applications.

MP Securities' equity research department provides institutional clients with comprehensive industry knowledge, unique insight and actionable information. JMP's senior research analysts are charged with developing proprietary investment themes, anticipating secular and cyclical changes and producing action-oriented reports. JMP follows companies in six industries that exhibit above-average long-term growth characteristics — Technology, Healthcare, Consumer, Real Estate, Financial Services and Business Services — and produces specialized equity research that enables investors to understand and invest in complicated growth stocks profitably.



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