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Rating: BITA
Buy $75

Bitauto Hldg Ltd (ADR) (NYSE: BITA) rated to Buy with price target $75 by BofA/Merrill

Monday,  May 11, 2015  10:25 AM ET by Betsy O'Brien Harrison

BofA/Merrill rated Bitauto Hldg
Ltd (ADR) (NYSE: BITA) to Buy with price target $75.

Bitauto Holdings Limited (Bitauto) is a holding company. The Company is a provider of Internet content and marketing services for People?s Republic of China?s automotive industry. Its bitauto.com and ucar.cn Websites provide consumers with up-to-date new and used automobile pricing information, specifications, reviews and consumer feedback. Through its vertical plus portal model, the Company also distribute its dealer customers? automobile pricing and promotional information through 67 partner Websites, including major portals operated by Tencent, Sina, Netease, Yahoo China and Tom Online. It has three segments: bitauto.com business, ucar.cn business and digital marketing solutions business. The Company conducts all of its business through its operating subsidiary, Beijing Bitauto Internet Information Company Limited (BBII) and its consolidated special purpose entities (SPEs) in People?s Republic of China.

BofA/Merrill



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