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Keurig Green Mountain Inc. (GMCR) [hlAlert]

Rating:
Buy GMCR
down 42.53 %

Green Mountain Coffee Roasters, Inc. (GMCR) upgraded to Buy with price target $112 by Longbow

Posted on: Friday,  Oct 14, 2011  9:25 AM ET by Longbow

Longbow rated Buy Keurig Green Mountain Inc. (NASDAQ: GMCR) on 10/14/2011, when the stock price was $93.95. Since
then, Keurig Green Mountain Inc. has lost 42.53% as of 12/08/2015's recent price of $53.99.
If you would have followed this Longbow's recommendation on GMCR, you would have lost 42.53% of your investment in 1516 days.

Green Mountain Coffee roasts high-quality arabica coffees to produce a variety of coffee which it sells through a coordinated multi-channel distribution network in its wholesale and direct mail operations. This distribution network is designed to maximize brand recognition and product availability. The company is one of the leading specialty coffee companies in its established markets.

Longbow Research is an independent institutional equity research firm based in Cleveland, OH. We provide bottom up fundamental research to over 200 institutional accounts throughout the U.S. and Canada. Our coverage list consists primarily of mid-cap NYSE-listed names, although we also cover a substantial list of small and large cap companies. Our sector focus is on basic materials, industrial, consumer, technology, health care and consumer/business services.
Stock Market Advice
Date/Time (ET)SymbolRatingTermPrice (*)Target
10/14/2011 9:25 AM Buy
None
93.95 112.00
as of 12/30/2011
1 Week down  -1.23 %
1 Month down  -14.45 %
3 Months down  -52.26 %
1 YTD down  -52.26 %
Previous Recommendations
Date/Time (ET)SymbolRatingTermPrice (*)Target
5/4/2009 9:25 AM Hold
None
24.01
6/4/2008 9:25 AM Buy
None
13.39

(*) Stock Price at the time of the recommendation.
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