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Enter Symbol:

Mkt Perform
down 64.72 %

Parent Company (KIDS) downgraded to Mkt Perform by JMP Securities

Posted on: Monday,  Aug 25, 2008  10:25 AM ET by JMP Securities

JMP Securities rated Mkt Perform PARENT COMPANY HE] (OTCBB: KIDSQ) on 08/25/2008. Previously JMP Securities rated Mkt Outperform PARENT COMPANY HE] (OTCBB: KIDSQ)
on 01/29/2008., when the stock price was $5.50. Since then, PARENT COMPANY HE] has lost 64.73% as of 08/25/2008's recent price of $1.94.
If you would have followed the previous JMP Securities's recommendation on KIDSQ, you would have lost 64.72% of your investment in 209 days.

The Parent Company, formerly BabyUniverse, is a commerce, content and new media company for growing families. The Company provides e-Commerce and e-Content resources to help families plan, play and grow. The Parent's family of brands includes seven e-Commerce sites and three e-Content and new media sites. The Parent?s product offerings include toys, baby products and luxury products. On October 12, 2007, BabyUniverse completed a merger with eToys Direct pursuant to which the BabyUniverse and eToys Direct businesses were combined, after which the Company changed it name to The Parent Company.

MP Securities' equity research department provides institutional clients with comprehensive industry knowledge, unique insight and actionable information. JMP's senior research analysts are charged with developing proprietary investment themes, anticipating secular and cyclical changes and producing action-oriented reports. JMP follows companies in six industries that exhibit above-average long-term growth characteristics — Technology, Healthcare, Consumer, Real Estate, Financial Services and Business Services — and produces specialized equity research that enables investors to understand and invest in complicated growth stocks profitably.
Stock Market Advice
Date/Time (ET)SymbolRatingTermPrice (*)Target
8/25/2008 10:25 AM Hold
as of 12/24/2008
1 Week down  -76.95 %
1 Month down  -92.31 %
3 Months down  -93.61 %
1 YTD up  6.00 %
Previous Recommendations
Date/Time (ET)SymbolRatingTermPrice (*)Target
1/29/2008 8:25 AM Buy

(*) Stock Price at the time of the recommendation.
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