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Delia*s Inc. (DLIA) [hlAlert]

Neutral DLIA

Delia*s Inc. (DLIA) downgraded to Neutral by CL King

Posted on: Monday,  Mar 24, 2008  11:25 AM ET by CL King

CL King rated Neutral Delia*s Inc. (NASDAQ: DLIA) on 03/24/2008. Previously CL King rated Sell Delia*s Inc.
(NASDAQ: DLIA) on 11/30/2007., when the stock price was $3.18. Since then, Delia*s Inc. has lost 24.53% of its value until CL King rated DLIA Strong Buy on 03/24/2008, when the price was $2.40. .

dELiA*s, Inc. is a direct marketing and retail company comprised of two lifestyle brands primarily targeting the approximately 33 million girls and young women that, according to published estimates, are between the ages of 12 and 19. The Company generates revenue by selling predominantly to teenage consumers through direct mail catalogs, Websites and mall-based specialty retail stores. The Company operates two brands dELiA*s and Alloy. Through its e-commerce Webpages, catalogs and retail stores, dELiA*s (the brand) offers a variety of product categories to teenage girls to cater to an entire lifestyle. Through its catalogs and the e-commerce webpages, it sells many name brand products along with its own brand products in key teenage spending categories directly to consumers in the teen market, including apparel and accessories. The Company operates in two segments: direct marketing and retail stores. The Company sold its CCS business during the fiscal year ended February 2, 2008.

CL King research analysts "Discover the Uncovered." Our analysts seek out small- and mid-cap companies that may be ignored by other Wall Street research providers, identifying value and growth that may be unrecognized by institutional equity investors. Our goal is to generate superior absolute returns while minimizing downside risk.
Stock Market Advice
Date/Time (ET)SymbolRatingTermPrice (*)Target
8/29/2008 11:25 AM Buy
2.63 4.00
as of 12/24/2008
1 Week up  8.57 %
1 Month up  6.74 %
3 Months up  1.06 %
1 YTD down  -13.63 %
Previous Recommendations
Date/Time (ET)SymbolRatingTermPrice (*)Target
3/24/2008 11:25 AM Hold
11/30/2007 1:25 PM Sell
3.18 1.50
10/22/2007 9:25 AM Buy
3.79 6.00
8/27/2007 9:25 AM Buy
5.58 8.00

(*) Stock Price at the time of the recommendation.
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