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Southern Company (the) (SO) [hlAlert]

Rating:
Buy SO
down 0.63 %

Southern Company (the) (SO) rated Buy with price target $55 by Argus

Posted on: Wednesday,  Dec 31, 2014  8:25 AM ET by Argus

Argus rated Buy Southern Company (NYSE: SO) on 12/31/2014. Previously Argus rated Buy Southern Company (NYSE: SO) on 06/24/2014.,
when the stock price was $44.19. Since then, Southern Company has lost 0.63% as of 08/27/2015's recent price of $43.91.
If you would have followed the previous Argus's recommendation on SO, you would have lost 0.63% of your investment in 429 days.

Southern Energy acquires, develops, builds, owns and operates power production and delivery facilities and provides a broad range ofenergy-related services to utilities and industrial companies in selectedcountries around the world. Southern Energy businesses include independent power projects, integrated utilities, a distribution company, and energy trading and marketing businesses outside the southeastern United States.

Argus Research is an independent research firm, and our business is producing, distributing and marketing high-quality investment and economic research. Our recommendations - BUY, HOLD and SELL - reflect the judgment of an analyst about a company's prospects as an investment in terms of value, expected growth and risks. Argus Research does not bring companies public, advise companies on mergers and acquisitions, broker trades, make markets in stocks or manage money. Our independence allows us to make critical judgments about companies that we might not be so free to make were we competing for a firm's underwriting business. Because we're not a broker/dealer, we don't have "inventory" of a stock that we have to move with a tainted recommendation. We have developed a six-point system for analyzing the stocks in our Universe of Coverage. We believe that this system
Stock Market Advice
Date/Time (ET)SymbolRatingTermPrice (*)Target
12/31/2014 8:25 AM Buy
None
50.00 55.00
as of 10/17/2014
1 Week up  2.46 %
1 Month up  6.08 %
3 Months up  3.74 %
1 YTD up  4.59 %
Previous Recommendations
Date/Time (ET)SymbolRatingTermPrice (*)Target
6/24/2014 12:00 AM Buy
None
44.19 49.00
12/13/2011 8:25 AM Hold
None
44.32

(*) Stock Price at the time of the recommendation.
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