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ACTIVISION INC (ATVI) [hlAlert]

Rating:
Buy ATVI
up 33.95 %

ACTIVISION INC (ATVI) rated Buy by BofA/Merrill

Posted on: Thursday,  Mar 13, 2014  8:25 AM ET by BofA/Merrill

BofA/Merrill rated Buy ACTIVISION INC (NASDAQ: ATVI) on 03/13/2014, when the stock price was $20.85. Since
then, ACTIVISION INC has gained 33.96% as of 11/11/2015's recent price of $27.93.
If you would have followed this BofA/Merrill's recommendation on ATVI, you would have gained 33.95% of your investment in 608 days.

Activision Blizzard Inc., formerly Activision, Inc., is an online and console game publisher. On July 9, 2008, the Company was formed by combining Activision, Inc., an independent publisher of interactive entertainment, and Vivendi Games, Vivendi SA?s interactive entertainment business. It operates in four operating segments: Activision Publishing; which is engaged publishing interactive entertainment software and peripherals which includes Activision, Inc. and certain studios, assets, and titles previously included in Vivendi Games' Sierra Entertainment operating segment prior to the Business Combination (Activision), Blizzard Entertainment, Inc. and its subsidiaries, which are engaged in publishing traditional games and online subscription-based games in the MMORPG category (Blizzard); Activision Blizzard Distribution, which is engaged in distribution of interactive entertainment software and hardware products (Distribution), and Activision Blizzard's non-core exit operations.

BofA/Merrill
Stock Market Advice
Date/Time (ET)SymbolRatingTermPrice (*)Target
3/13/2014 8:25 AM Buy
None
20.85
as of 10/17/2014
1 Week up  0.74 %
1 Month down  -12.08 %
3 Months down  -16.48 %
1 YTD down  -9.59 %

(*) Stock Price at the time of the recommendation.
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