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Priceline.com Incorporated (PCLN) [hlAlert]

Rating:
Buy PCLN
up 90.88 %

Priceline.com Incorporated (PCLN) rated Buy with price target $1400 by BofA/Merrill

Posted on: Friday,  Feb 21, 2014  8:25 AM ET by BofA/Merrill

BofA/Merrill rated Buy Priceline.com Incorporated (NASDAQ: PCLN) on 02/21/2014. Previously BofA/Merrill rated Buy Priceline.com Incorporated (NASDAQ: PCLN) on 01/03/2013., when
the stock price was $655.90. Since then, Priceline.com Incorporated has gained 90.88% as of 11/10/2015's recent price of $1252.01.
If you would have followed the previous BofA/Merrill's recommendation on PCLN, you would have gained 90.88% of your investment in 1041 days.

Priceline.com Incorporated has pioneered a unique e-commerce pricing system known as a `demand collection system` that enables consumers to use the Internet to save money on a wide range of products and services while enabling sellers to generate incremental revenue. Using a simple and compelling consumer proposition - Name Your Own Price - priceline.com collects consumer demand, in the form of individual customer offers guaranteed by a credit card, for a particular product or service at a price set by the customer.

BofA/Merrill
Stock Market Advice
Date/Time (ET)SymbolRatingTermPrice (*)Target
2/21/2014 8:25 AM Buy
None
1,315.65 1,400.00
as of 10/17/2014
1 Week up  1.27 %
1 Month down  -8.22 %
3 Months down  -10.32 %
1 YTD down  -7.32 %
Previous Recommendations
Date/Time (ET)SymbolRatingTermPrice (*)Target
1/3/2013 8:25 AM Buy
None
655.90

(*) Stock Price at the time of the recommendation.
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