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The Bon-Ton Stores Inc. (BONT) [hlAlert]

down 66.72 %

The Bon-Ton Stores Inc. (BONT) upgraded to Buy with price target $15 by KeyBanc Capital Mkts

Posted on: Wednesday,  Sep 5, 2012  10:25 AM ET by KeyBanc Capital Mkts

KeyBanc Capital Mkts rated Buy The Bon-Ton Stores Inc. (NASDAQ: BONT) on 09/05/2012, when the stock price was $10.97.
Since then, The Bon-Ton Stores Inc. has lost 66.73% as of 12/28/2015's recent price of $3.65.
If you would have followed this KeyBanc Capital Mkts's recommendation on BONT, you would have lost 66.72% of your investment in 1209 days.

The Bon-Ton Stores, Inc., together with its subsidiaries, operates quality fashion department stores. The company's strategy focuses on being the premier fashion retailer in smaller markets that demand, but often have limited access to, better branded merchandise. In many of its markets, The Bon-Ton is the primary destination for branded fashion merchandise from top designers such as Calvin Klein, Liz Claiborne, Nautica, Ralph Lauren and Tommy Hilfiger.

KeyBanc Capital Mkts is one of the nation's largest bank-based financial services companies, with assets of approximately $89 billion. Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally. The company's businesses deliver their products and services through branches and offices.
Stock Market Advice
Date/Time (ET)SymbolRatingTermPrice (*)Target
9/5/2012 10:25 AM Buy
10.97 15.00
as of 12/31/2012
1 Week up  8.18 %
1 Month up  2.61 %
3 Months up  28.00 %
1 YTD up  10.84 %
Previous Recommendations
Date/Time (ET)SymbolRatingTermPrice (*)Target
11/17/2010 8:25 AM Hold

(*) Stock Price at the time of the recommendation.
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