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Enter Symbol:
Harley-davidson, Inc. (HOG) [hlAlert]

Neutral HOG
up 1.95 %

Harley-davidson, Inc. (HOG) downgraded to Neutral by Longbow

Posted on: Thursday,  Aug 2, 2012  9:25 AM ET by Longbow

Longbow rated Neutral Harley-davidson, Inc. (NYSE: HOG) on 08/02/2012. Previously Longbow rated Buy Harley-davidson, Inc. (NYSE: HOG) on 02/09/2011., when
the stock price was $41.33. Since then, Harley-davidson, Inc. has gained 1.96% as of 08/02/2012's recent price of $42.14.
If you would have followed the previous Longbow's recommendation on HOG, you would have gained 1.95% of your investment in 540 days.

Harley-Davidson,Inc. operates in two segments: the Motorcycles & Related Products (Motorcycles) segment and the Financial Services segment. The Motorcycles segment includes the group of companies doing business as Harley-Davidson Motor Company (HDMC), Buell Motorcycle Company (Buell) and MV Agusta (MV). The Motorcycles segment designs, manufactures and sells at wholesale primarily heavyweight (engine displacement of 651+cubic centimeters) touring, custom and performance motorcycles, as well as a line of motorcycle parts, accessories, general merchandise and related services. The Financial Services segment includes the group of companies doing business as Harley-Davidson Financial Services (HDFS). HDFS provides wholesale and retail financing and, as an agent, provides insurance and insurance-related programs primarily to Harley-Davidson and Buell dealers and their retail customers. HDFS conducts business in the United States and Canada. In August 2008,it acquired MV Agusta Group.

Longbow Research is an independent institutional equity research firm based in Cleveland, OH. We provide bottom up fundamental research to over 200 institutional accounts throughout the U.S. and Canada. Our coverage list consists primarily of mid-cap NYSE-listed names, although we also cover a substantial list of small and large cap companies. Our sector focus is on basic materials, industrial, consumer, technology, health care and consumer/business services.
Stock Market Advice
Date/Time (ET)SymbolRatingTermPrice (*)Target
8/2/2012 9:25 AM Hold
as of 12/31/2012
1 Week   
1 Month   
3 Months   
1 YTD up  8.41 %
Previous Recommendations
Date/Time (ET)SymbolRatingTermPrice (*)Target
2/9/2011 8:25 AM Buy
41.33 50.00
11/11/2010 9:25 AM Buy
31.80 40.00
7/2/2010 9:25 AM Buy
22.22 34.00
5/17/2010 11:25 AM Buy
32.50 40.00

(*) Stock Price at the time of the recommendation.
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